About Wild Shade

Wild Shade is an Australian embroidered cap brand rooted in a deep, hands-on love of flowers and the landscapes they grow in.

Founder Rhiannon has spent years working with flowers across photography, fine art, and floristry - producing and selling floral prints throughout Australia before that passion found its next natural form: embroidered caps designed for everyday wear.

Wild Shade began with a simple idea - take the flowers we love most about this landscape and stitch them into something you can wear every day.

Designed Around the Plants We Love

Each Wild Shade cap is designed around a single native or much-loved flower species.

Wild Shade is based in the Northern Rivers of NSW, surrounded by rainforest, farmland, and the kind of light that makes you notice things. It's a place that makes observation unavoidable - and that observation is at the heart of every design.

Small Runs. Considered Design. Real Wear.

All Wild Shade caps are designed in Australia and made using BCI cotton - built for comfort, durability, and regular wear in the Australian climate. Releases are kept intentionally limited. No fast fashion. No endless restocks. Just small drops of caps we're proud of, made for people who feel most themselves outdoors.

This is a small, considered project shaped by years of making, observing, and working closely with flowers - both visually and practically.

Thanks for being here.

— Rhiannon, Founder of Wild Shade