Wild Shade started as an extension of my existing creative work.

For years, I’ve photographed flowers as part of my fine art practice, producing and selling floral prints all over Australia. That love of blooms naturally led me to formal floristry and flower-growing studies, and working as a florist.

Wild Shade came out of that progression. The caps feature familiar and much loved flower species, delicately embroidered onto cotton caps, made for everyday wear in the Australian climate.

All Wild Shade pieces are designed in Australia and made using BCI cotton. Releases are kept limited, with a focus on comforty, durability, and regular wear rather than trend cycles.

This is a small, considered project shaped by observation, making, and time spent working with flowers - both visually and practically.

- Rhiannon

Founder, Wild Shade